The quality of everything Antle generates — the topics, the captions, the images — is directly tied to how well it knows your brand. A 5-minute setup produces generic output. A proper 20-minute setup produces content that sounds like you and looks like your brand.
This guide walks through every field in the Setup tab, explains what Antle uses it for, and tells you what to prioritise if you're short on time.
Step 1: The basics
Start with the core brand information. These fields form the foundation of every piece of content Antle generates.
Brand name
Your business name as it should appear in content. Antle uses this when writing captions in first person — "At [Your Business], we..." — so use the name your clients know you by, not a legal entity name.
Industry
This is the single most important field. Antle uses your industry to determine what topics to generate, what language to use, what concerns your audience has, and how to frame every piece of content. Be specific — "residential real estate" produces better results than just "real estate."
Location
Your city or region. Antle incorporates your location into content to make it feel local and relevant — referencing local market conditions, community language, and geographic context that resonates with your specific audience.
Business context
A few sentences describing what makes your business different. Your speciality, your ideal client, how long you've been operating, anything that makes you distinct. This is where you give Antle the context it needs to stop generating content that could belong to any business in your industry and start generating content that sounds like yours specifically.
Tip
Write your business context the way you'd describe yourself to a new client: "We're a family-run real estate agency specialising in first home buyers in the northern suburbs of Brisbane. We've been operating for 8 years and our clients value our patient, no-pressure approach." That level of detail makes a real difference in content quality.
Step 2: Audience
Antle writes differently depending on who the content is for. The audience fields let you specify:
- Audience description — who your ideal clients are, their situation, what they care about (e.g. "first home buyers aged 25–40 who are anxious about the process and need reassurance")
- Age range — helps calibrate tone and reference points in content
If you serve multiple audiences (buyers and sellers, for example), describe both. Antle will rotate content that speaks to each.
Step 3: Content strategy
Content pillars
The recurring themes you want to post about. Enter one per line — for example, "market updates," "buyer tips," "local community," "client stories," "behind the scenes." Antle uses these to make sure your content mix stays balanced rather than defaulting to the same topics every week.
Content to avoid
Anything you don't want Antle to write about. Pricing, competitor mentions, specific legal claims, topics that are sensitive for your industry. This is also where you can flag tone preferences — "never use the phrase 'dream home'" or "avoid political topics."
Step 4: Reference images (the most important part)
This is where Antle gets its visual identity from. The AI uses your uploaded images as references when generating new content — matching your colours, style, layout, and visual language. Without reference images, Antle generates generic-looking content. With them, the output looks like it belongs to your brand.
There are four asset types:
Template
The highest-priority reference. If you have an existing branded post design — a Canva template, a previous post that looks exactly right — upload it here. Antle uses this as the primary visual reference for everything it generates. Upload 1–3 examples of your best-looking posts.
Branding
Brand colour swatches, style guides, mood board images, or any other visual reference that captures your brand aesthetic. These give Antle more context for colours and style when no template is available.
Logo
Upload your logo as a PNG with a transparent background if possible. Antle composites this onto generated images based on your logo placement setting.
Headshot
A professional photo of you or your team. Antle can composite this onto generated images — particularly useful for personal brands like real estate agents, coaches, and consultants where the person is part of the brand. Use your headshot placement setting to control which slides it appears on.
Priority order
If you only have time to upload one thing, make it a template. A single example of a well-designed existing post gives Antle more to work with than a logo alone. Add more assets over time as you see what the output looks like.
Step 5: Image generation settings
Two settings control how Antle places brand assets on generated images:
- Logo placement — All slides, Cover only, or No logo. Cover only is a good default for carousels — it keeps the first slide branded without cluttering content slides.
- Headshot placement — All slides, First only, Last only, or No headshot. Last only works well for carousels where you want your face on the CTA slide that drives profile visits.
Step 6: Post schedule
Set the days and times you want posts to go out, and the format for each slot (single image or carousel). A typical setup for a real estate agent might be:
- Monday 7pm — single image (market tip)
- Wednesday 12pm — carousel (buyer/seller guide)
- Friday 9am — single image (listing or local lifestyle)
You can always adjust this after you've run your first few weeks and seen what performs best for your audience.
How long does setup take?
The minimum viable setup — brand name, industry, location, and one template image — takes about 5 minutes and produces decent results. A complete setup with business context, audience details, content pillars, and multiple reference images takes 20–30 minutes and produces noticeably better content.
It's worth doing it properly once. Every post Antle generates from that point draws on what you've entered here.